Showing posts with label Hiroto Ohkubo. Show all posts
Showing posts with label Hiroto Ohkubo. Show all posts

Wednesday, September 2, 2015

STGCC 2015: Do You Know The Story of Instinctoy?

The Glam Bloggers' Alliance are back again for STGCC 2015! The alliance aims to cover a broad spectrum of geeky topics for fans who will be heading to the convention next weekend.

In a first cross-post for the year, Red Dot Diva is "koping" an article by Ed of Toys-etc about Japanese toy brand Instinctoy.

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The Story of Instinctoy 

The journey of Hiroto Ohkubo began with a Be@rbrick.

He was doing design and fine art and, other than having an growing interest in toys, he knew next to nothing about them but he was drawn to the three inch figure. This was Be@rbrick's first run. It was an opportune moment, just before the explosion of global interest in designer toys and he decided to act on his childhood dream of having a toy that showcases his artistic expression.

For the next three years, rest and vacations were something other people had. To dismiss the success that Instinctoy is having today, to call it a lucky break, would be to ignore the hundreds of drafts, many of which were just spent on perfecting the position of the eyes, ears and paws while coming up with the final version of Inc; the thousands of hours poured into market research, trying to understand the volatility of appeal before he picked up enough confidence in a design that would win the audience over without compromising his aesthetics; the solo trips to Hong Kong to find a factory willing to bring his toy to life, and then the process of getting the eyes right, one that spanned two years (start of 2006 to end of 2007).

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