Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Sunday, June 19, 2016

Welcome to "Orange Is The New Black"'s Litchfield Penitentiary Cafetaria: No... No Complaints About The Food!


Hailed by Netflix as one of its most bingeworthy and re-watchable original series, "Orange Is The New Black" (OITNB) the female prison comedy-drama show based on memoirist Piper Kerman's book, just premiered its fourth season last week. According to statistics, about 53% of OITNB fans has re-watched at least one full season of the series.

To create some hype for the series and its new season, Netflix Asia brought Litchfield Penitentiary's Cafeteria right into the heart of Orchard Road. Fans could cure their addiction for two days on 16 and 17 June 2016 when diner & bar Overeasy transformed their Liat Towers branch to the familiar "Orange Is The New Black" women's prison.

If it weren't for Red Dot Diva's geek pal Jas, she would not have known about this interesting promo that was held free of charge, specially for the show's fans. With her fast skillful fingers (*Diva smirkes and wriggles her eyebrows*), she managed to chope their seats for lunchtime on Friday ,17 June.

Besides, Red says she's giving the Red Dot Islanders, with their fussy tastebuds, a second chance:



Friday, August 10, 2012

SDCC 2012 Recap: Diva Got The "Coma" Experience

There is one other thing Red Dot Diva is a sucker for -- a macabre thriller story.

And Michael Crichton.

OK. So those are actually two things. But combined, you'd get the 1978 medical horror film called "Coma", based on Robin Cook's best-selling novel.

Over 30 years later, cable channel A&E revives the creepy story about a young doctor who decides to investigate why healthy patients were suddenly found to be in a coma state. The 4-part mini series produced by Ridley Scott and Tony Scott, will premiere as a two-night event on USA's Labor Day.

To promote the epic mini-series, A&E set up a bloody good preview during the recent Comic-Con with something called The "Coma" Experience.

Saturday, September 18, 2010

Being "The Catalyst"

Linkin Park has been Red Dot Diva's number one favourite band ever since she first caught their song featured in the late 1990's TV series "Roswell". The discordant but refreshing Linkin Park track featured in an episode entitled "Meeting The Dupes" was called "With You".

That was the beginning of an almost 9-year love affair with Linkin Park for Red Dot Diva. She still remembered how she almost wore out the CD for "Hybrid Theory" as Chester's alternatively raw screams and other times, hushed vocals milked out the tunes. Their angst-filled "Papercut" in tune to her emotions simmering under a calm surface.

Red Dot Diva was working as a marketing / product person at an indie record label that time. She found that the band's successful methods of building an army of fans from the street level to their immense mainstream success was an interesting case study on the power of online marketing.

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